Meetrics: Meetrics in Push for New Ad Fraud Prevention Standardisation led by the MRC - NewsBreak

The leading European Ad Verification provider, Meetrics, offers comprehensive Invalid Traffic (IVT) Detection and Filtration solutions used to battle ad fraud online. Meetrics is one of the first companies worldwide who developed processes to immediately address new invalid traffic scenarios as they emerge - making Meetrics' Ad Fraud Prevention one of the most future-proof solutions on the market - processes which have been inspected by auditors for the leading industry body, the Media Rating Council (MRC), and found to conform to the requirements of their latest Invalid Traffic Addendum.