Meetrics: Xandr & Meetrics Launch Partnership to Improve Programmatic Advertising Purchasing

Xandr, AT&T's advanced advertising company and Meetrics, Europe's leading measurement and analysis company, are developing a joint solution for more precise control of the programmatic purchasing of advertising displays. With the integration of Meetrics' technology into Xandr's purchasing platform, Xandr Invest, advertisers and agencies now have the ability to control the effectiveness of their advertising campaigns along one or more ad verification dimensions. These range from visibility rates and times-on-screen to brand suitability measures and the exclusion of advertising fraud. In addition, [...] The post Xandr & Meetrics Launch Partnership to Improve Programmatic Advertising Purchasing appeared first on ExchangeWire.com.