Mekanism: OkCupid launches campaign embracing inclusivity | Mobile Marketing Magazine

Dating app, OkCupid has teamed up with creative agency, Mekanism to release a campaign celebrating 'Every Single Person'. Launching today with OOH placements in Chicago, Los Angeles and New York, the campaign features highly colourful and contemporary ads by visual artist Maurizio Cattelan and photographer Pierpaolo Ferrari. A diverse range of models are used, alongside taglines including 'Every Single Non-Binary' and 'Every Single Tree Hugger'. OkCupid was the first dating app to offer users a range of gender and sexuality selections - including 22 gender identities and 20 orientations - as well as the first to implement a profile section to include user pronouns. The campaign was informed by what the platform was...