New tool merges demographics, firmographics, location intelligence, and property information to improve analytics and insight Complete, accurate data is key to building and maintaining a business, but comprehensive customer and prospect data is imperative to gaining and holding a competitive edge. To help companies achieve this, Melissa has launched its Restful Service DataGen API, the most flexible, [...] The post Melissa's Cloud-Based DataGen API Provides On-Demand Access to Comprehensive Address, Consumer, and Business Data appeared first on SalesTech Star.
Melissa is a California-based ID verification company that provides solutions including data quality, CRM and address management for industries such as retail and healthcare.