Message Systems Blog 7 Reasons Buying Subscriber Lists Is Risky Business

It's a dirty secret of the direct marketing world that too many businesses buy and sell customer lists with very little care. As a sender, you probably receive gray-market offers every day to rent or purchase lists of addresses. Here are seven reasons why buying subscriber lists is a bad idea.The post 7 Reasons Buying Subscriber Lists Is Risky Business appeared first on SparkPost Blog.