Metova Blog Update: Google’s Pivot on Third-Party Cookies and What It Means for Marketers

In a change of events, Google has announced that it will no longer phase out third-party cookies in its Chrome browser. Instead, they are introducing a new experience that allows users to make informed choices about their cookie settings, which they can adjust at any time. This marks a significant pivot from their earlier plans […] The post Update: Google’s Pivot on Third-Party Cookies and What It Means for Marketers appeared first on Metova.