Metric Theory Blog Advertising to Generations Pt. 2: Millennials

"Target" is a key word in marketing. Perhaps our most important word. Who are you speaking to? There are a variety of ways to think of targeting in marketing: behavioral, psychographic, demographic, geographic. And while all of these are important, it's also crucial to understand how to talk to people from different generations. In this [...]The post Advertising to Generations Pt. 2: Millennials appeared first on Metric Theory.