Metric Theory Blog How to Improve Measurement with Cross-Domain Tracking

As a part of Metric Theory's onboarding process, we always audit a new client's Google Analytics (GA) account to ensure we're accurately tracking KPIs across all channels. A part of this includes checking if cross-domain tracking is properly set up so we can get a holistic view of the customer journey. What is Cross-Domain Tracking [...]The post How to Improve Measurement with Cross-Domain Tracking appeared first on Metric Theory.