Metric Theory Blog Marketing to Generations Pt. 4: Baby Boomers

"Target" is a key term in marketing. Perhaps our most important term. Who are you speaking to? There are a variety of ways to think of targeting in marketing: behavioral, psychographic, demographic, geographic, etc.. And while all of these are important, it's also crucial to understand how to talk to people from different generations. In [...]The post Marketing to Generations Pt. 4: Baby Boomers appeared first on Metric Theory.