Metric Theory Blog YouTube Video Action Campaigns: What to Know About the Transition

As YouTube's action-oriented ad types continue to evolve, we've recently learned that the TrueView for Action format, which has been YouTube's primary direct response-focused ad type, will be migrating to a new ad format called Video Action on September 30. Although this won't be a huge change, we do feel there are some important implications [...]The post YouTube Video Action Campaigns: What to Know About the Transition appeared first on Metric Theory.