The pressure is certainly on for businesses to have a social media presence, especially considering that nearly 9 out of every 10 businesses are using social platforms to promote their brands. However, just because the vast majority of businesses are using social media today doesn't mean that they're doing so correctly. Here are four commonly made social media marketing mistakes: 1. Joining too many social media platforms. Sometimes businesses don't consider where their target audience is spending their time online and instead join every popular social media platform. It can be difficult to effectively manage one social media account, let alone 10. It's best to just have a presence on a few social media platforms where you know your audience is hanging out and focus on being really intentional with the way that you spend your time on these sites. 2. Sharing the same content across every social media platform. It would seem that an easy solution for consistently posting content on your various social media platforms would be to post the same updates across the board. However, it's important to realize that the types of content and the ways that users interact with it varies from platform to platform. Additionally, if you're simply posting the same status updates across all of your social media channels, you aren't giving your audience a very convincing reason to want to follow your various social media accounts. 3. Ignoring comments on posts. Likely your primary objective of creating great content is to inspire engagement and spark conversation, right? It's important to respond promptly and professionally to all comments on your social media posts. Failing to do so will cause you to lose credibility with your audience. 4. Not paying attention to [...]
