MicroSourcing Blog How to choose the right offshore provider for 24/7 customer support

Leading consultancy firm McKinsey & Company did not mince its words earlier this year when reflecting on the state of the customer service world. "Customer care leaders are facing their greatest challenge in decades," it declared in a report revealing the results of its largest-ever survey into the topic1. "They must prepare their organizations for an AI-enabled future while simultaneously meeting tough commercial targets and rising customer expectations. Our latest global survey suggests that many companies are struggling on all these fronts."