mid-day, Mumbai’s favorite newspaper with a 40-year legacy has become the only English tabloid to register growth in readership in the last quarter of 2019-2020. mid-day’s Average Issue Readership (AIR) has grown by 4% according to the Indian Readership Survey (IRS) Q3 results. Meanwhile, mid-day’s direct competition has fallen by 2% in readership. *Source: AIR (IRS Q3; Maharashtra)