Midroll Media: As Both Marketers and Consumers Turn to Podcasts, Kantar Announces Measurement Partnerships with Major Podcast Platforms

Kantar can now measure programmatic dynamic ad insertion for popular podcasts through partnership with Megaphone, ACAST and Midroll Kantar, the world's leading data, insights and consulting company, announced it has partnered with podcast platforms Megaphone, ACAST, and Midroll. Alongside existing relationships with Pandora and Spotify, Kantar is now able to measure and analyze the effectiveness [...]The post As Both Marketers and Consumers Turn to Podcasts, Kantar Announces Measurement Partnerships with Major Podcast Platforms appeared first on MarTech Series.