Source: Marketscreener

Miller Brewing Co: Miller High Life Launches The Soundtrack to the High Life

Miller High Life is launching The Soundtrack to the High Life, a new, year-long music platform honoring the authentic moments where great music and The Champagne of Beers come together. From the electrified hum of the neon sign to the familiar click of selecting songs on the jukebox, the sounds of everyday celebrations make up the Soundtrack to the High Life. To kick off the platform, Miller High Life is spotlighting where those authentic music moments happen - the dive bar. Every dive bar tells its story through sound - the welcome creak of the door, the familiar clink of High Life, and the low hum of conversations. Now, Miller High Life is bottling up its own Dive Bar Sounds, the first-ever beer-infused vinyl record made with The Champagne of Beers inside. No cover charge needed - just set the record spinning and let High Life bring the soundtrack of favorite neighborhood spot to you. Miller High Life is launching The Soundtrack to the High Life, a new, year-long music platform honoring the authentic moments where great music and The Champagne of Beers come together. From the electrified hum of the neon sign to the familiar click of selecting songs on the jukebox, the sounds of everyday celebrations make up the Soundtrack to the High Life. To kick off the platform, Miller High Life is spotlighting where those authentic music moments happen - the dive bar. Every dive bar tells its story through sound - the welcome creak of the door, the familiar clink of High Life, and the low hum of conversations. Now, Miller High Life is bottling up its own Dive Bar Sounds, the first-ever beer-infused vinyl record made with The Champagne of Beers inside. No cover charge needed - just set the record spinning and let High Life bring the soundtrack of favorite neighborhood spot to you.

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Est. Annual Revenue
$25-100M
Est. Employees
1.0-5.0K
Gavin Hattersley's photo - CEO of Miller Brewing Co

CEO

Gavin Hattersley

CEO Approval Rating

70/100

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