Miller Brewing Co: Omnicom-IPG's Strong AI Front Could Protect Against a Big Tech Takeover

On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of Burnett had taken a small project from Anheuser-Busch, and Miller was livid. Now that holding companies own a huge part of the advertising landscape,...