MindSwarms Blog Wharton MBA's Martin Lautman Ph.D on Mobile Video Qualitative Research and mindswarms
In a collaboration between Wharton MBA's Marketing class and mindswarms, students under the guidance of Martin Lautman Ph.D tested early stage concepts with potential target audiences. Some of the student concepts went on to get venture funding, others pivoted based on the feedback they got via mindswarms. Although Dr. Lautman is a strong [...]
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Mindswarms is a digital market research firm that provides mobile video surveys, recruitment, analysis and reporting services for researchers.
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