Mizzen+Main: The Last Word: Mizzen+Main's Bethany Muths on Brand Experiences

Dallas Innovates, Every Day: Here's what's new + next in North Texas. "You can't overemphasize the value of experiencing a brand in real life." Bethany Muths Chief Marketing Officer Mizzen+Main ....on her company's pioneering a new store design in partnership with the Bergmeyer architecture firm. Founded in Dallas in 2012, Mizzen+Main says it created the world's first "performance fabric dress shirt" over a decade ago.... The post The Last Word: Mizzen+Main's Bethany Muths on Brand Experiences appeared first on Dallas Innovates.