MKTG ,INC.: Are Super Bowl Fans In Australia More Tuned Into The Music Than The Game?

With the Super Bowl today, MKTG Sports + Entertainment, powered by dentsu Sports Analytics, have highlighted the unique way Australian fans engage with the spectacle. While NFL fans in Australia are predominantly sports fans first (93 per cent), Aussie Super Bowl fans prioritise music (94 per cent) over sports (87 per cent)-a shift that underscores [...]