MNG Health Blog Reimagining the Role of the Pharma Sales Rep

For as long as any of us can remember, the role of the drug rep has been the same-get in front of a doctor and tell them why they ought to prescribe your drug. This model relies on a very simple calculus: every friendly, positive interaction a rep can get with an HCP jogs their prescribing pen fractionally closer to the prescription pad in favor of their promoted drug. Of course, all of your competitors are doing the same thing, so it's an arms race-maximize your share of voice and drive your prescription volumes.The post Reimagining the Role of the Pharma Sales Rep appeared first on MNG Health.