MNTN Blog OTT Advertising: What Is It & How Does It Work?

Over-the-top (OTT) advertising isn't the future-it's the now. More people are cutting the cord and turning to streaming, and advertisers are following suit, shifting their budgets to meet audiences where they actually spend the most screen time. By 2025, U.S. ad spend on streaming TV is projected to surpass $30 billion, solidifying OTT as a [...]The post OTT Advertising: What Is It & How Does It Work? appeared first on MNTN.