MNTN Blog Performance TV: What Is It & How Does It Work?

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. But the rise of streaming TV gave advertisers an additional benefit: with streaming TV's digital DNA, they can [...]The post Performance TV: What Is It & How Does It Work? appeared first on MNTN.