Moat: Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns

Digital ad mainstay Moat is getting into reach-based measurement, and incorporating TV. The Oracle Data Cloud unit revealed the general availability of its cross-platform reach metric, Moat Reach, on Tuesday. Oracle Data Cloud has been working on Moat Reach for more than a year, said product management VP Kevin Whitcher. It integrates Moat's analytics platform,... Continue reading »The post Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns appeared first on AdExchanger.