Moat: Twitch Teams With Analytics Provider Moat To Measure Its Unblockable 'SureStream' Ads

Twitch is teaming up with cloud-based data management platform Oracle to offer a new analytics and measurement tool to advertisers. Twitch and Oracle-owned Moat - an analytics product that measures real-time attention analytics - have announced a directly integrated tool that will measure the Amazon-owned platform's SureStream video ads. Unskippable Surestream ads can be up to 30 seconds long, and appear directly within live broadcasts during natural breaks in the action across different devices - including Twitch channel pages, gaming consoles, and connected TVs. Introduced in 2016, SureStream ads are most notable for the fact that they reach viewers who have ad blockers enabled, according to Twitch. This is because as opposed to third-party ad networks, Twitch is delivering the spots in-house. SureStream ads can also be personalized according to audience interest and product preference.Visit Tubefilter for more great stories.