The beginning of any professional sports season is a big deal - storylines are established, expectations are high, and fan participation is at its peak. For the National Football League, the most popular of all American pro sports, the start of a new season means big business and lots of media attention. This year, opening night of the 2014 NFL season drew in an estimated 28 million TV viewers in the USA alone. Popularity like that among the general public means an e [...]