Mobilewalla Blog Consumer Insights, Simply Sourced: Leveraging Mobile Advertiser IDs (MAIDs)

Consumers overwhelmingly expect personalized experiences. McKinsey research found that 71 percent of consumers expect companies to deliver personalized interactions. And 76 percent get frustrated when this doesn’t happen.1 Plus, personalization is growing in importance across multiple generations: 45 percent of Millennials and 31 percent of Gen Z consider personalized retail offers very or extremely important. Additionally, 41 percent of Millennials and 34 percent of Gen Z shoppers say it is very or extremely likely they would switch merchants based on more personalized offers, according to PYMENTS Intelligence data.2