Modern Postcard Blog And If You Don't Know, Now You Know - The Notorious CLV (Customer Lifetime Value)

How much is a new customer worth to your business?The amount should roll off your tongue as easily as the lyrics to your favorite song. Customer lifetime value (CLV) is widely accepted in the business world as a must-know metric. And while few refute the importance of this number, surprisingly many professionals struggle defining and calculating it. Are you one of them? That's ok. Let's break down the lifetime value of a customer, verse by verse.