Modern Postcard Blog The Hidden Costs of DIY Mailing

Mailing campaigns yourself can seem pretty straightforward and sometimes even inexpensive-this is where the danger lies. The inconspicuous issues for companies who do their own marketing mailings lay in the deals and discounts they didn't even know they were entitled to. The postal network is vast and complex, so knowing what all your options are and being able to negotiate better rates is essential to running a successful direct mail campaign.