Mojo Media Labs Blog ABM for Account Expansion

we're going to review how to build strong relationships and advocates and how that will help expand your business organically.Part of this will be through a use case of chasing your champion, and honestly, it's one of the most complex parts of any sales process you have. Connecting with the right people and getting your foot in the door.If you can get an in, and if you can follow that champion, if you can get an advocate within that account, then you're already well on your journey to winning. So with that, we're going to dive into the synergy and internal systems you need to run this campaign effectively and then actually jump into what's the playbook to chase your champions.