Mojo Media Labs Blog ABM Measurement Best Practices

If you are currently running your own ABM strategy and you are looking for some of the best ways to measure success, Brenda Zenaty did an amazing job explaining her process at Terminus at our recent ABM-a-thon and we will cover the secrets here with you today.It might be a safe guess that if you are running an ABM program you are familiar with a traditional marketing funnel shown on the left-hand side of this graphic.