Mojo Media Labs Blog ABM Strategy You Can Steal

If you've ever wanted to build an ABM strategy but weren't quite sure how here's a strategy you can steal. At our recent ABM-A-THON, Alisson Gibbs and Amanda Palmarchuk went over a strategy that generated over 5 million dollars in 5 months.Before building your own ABM program, it's essential to identify your objectives. The clearer the goal, the more effective the plan!Ask yourself:-Are you in a niche B2B industry?-Are you trying to close a select number of accounts?-Would closing a few accounts result in massive revenue growth?If you answered yes to any of these, ABM is likely your answer.Before you launch your pilot campaign, it's imperative to get aligned internally. One of the most effective pieces to any given ABM strategy is the focused efforts from marketing and sales.When each team is functioning with a common objective, you only see heightened results.