Mojo Media Labs Blog Understanding Your Buyers and Building Your Target Account List

An Account-Based Marketing (ABM) strategy only works when your messaging and content resonate deeply with your target audience. But B2B marketers often struggle to deeply understand their buyers and then craft content that doesn't meet the needs of the list of target accounts. To find success with your ABM Campaigns, you'll need to have a deep understanding of your ideal buyers. So here's how you can get to deeply understand your target audience.