NEW YORK-New York is Moscot's DNA. The brand was founded in 1915 at 94 Rivington Street, in New York's Lower East Side, by Hyman Moscot, who had been selling eyeglasses from a pushcart on nearby Orchard Street for nearly 20 years. In that time, the brand has established four locations in their native New York. But they didn't stop there; New York is just the beginning for Moscot. Today, the brand, which is led by fourth-generation Harvey Moscot, OD, CEO, and fifth-generation Zack Moscot, chief design officer, also has locations in Tokyo, Seoul, Milan, France, London, and, their only U.S.-based location outside of New York: Moscot Melrose, which opened in Los Angeles this month. The father-son duo oversee the retail expansion together, and with three more openings on the horizon within the next six weeks-two in London and one in Milan-the Moscot family shows no sign of slowing down any time soon.