MPP Global Blog 5 OTT Predications for 2022: Revenue Expansion Through Data Driven Engagement Strategies

As the OTT market continues to erupt and cord-cutting persists, it's hard to envision any scenario where market growth slows, as the pandemic continues to accelerate the adoption of new D2C services. This proliferation of new services will see businesses experiment and refine business models, pricing and packaging in an effort to maximize recurring revenues,...The post 5 OTT Predications for 2022: Revenue Expansion Through Data Driven Engagement Strategies appeared first on MPP Global.