This is the 4th part of a 5-part series on combining digital and print marketing. You can catch up here. You can also get these posts sent right to your inbox, if that's more your style. Pop Quiz: Would you rather add more new customers or sell more to your existing customers?*Jeopardy Music*If you picked one, either one, that's incorrect. The right answer is "I'll take both, thank you very much." For some reason, businesses large and small have taken this either/or approach to their marketing and it's costing them. This post is going to show you how to beat them by changing the conversation from "email vs direct mail" to "email and direct mail."
