I've had the great fortune of working with some of the most successful businesses, top automotive eCommerce directors, digital vendors & advertising agencies across the country. I continue to see a trend in the successful habits these top performers share. Although each individually possess more than just five, I've decided to document these common threads and share them with you. Every successful business has a "digital champion". This is an executive leadership position and responsible for overseeing all eCommerce programs; including the strategy, implementation, execution and reporting. He/She should be able to connect all the dots from your traditional to digital marketing budgets and be able to forecast based on the success and failure of each individual program. This individual should be providing a weekly marketing playbook and distributing it across all departments throughout the business, including the receptionist. Don't rely on industry "Best Practices." This might seem like a contradiction to everything that sounds logical or that you've heard prior to this passage. Consumer behavior is changing fast, and the challenges you're facing today aren't the same ones that "industry best practices" have documented and solved. The eCommerce universe has rapidly expanded to include an array of touch points and the center of that universe has shifted entirely. Today's marketing needs to be agile. The most successful businesses monitor consumer behavior and react quickly using technology that is learning and optimizing the experience of each consumer in real time. Create Personalized Experiences. In my seminars and previous columns, I always stress how important the consumer landing page experience is. There's no limit to the Continue ReadingThe post The 5 Successful Habits of Top Digital Entreprenuers appeared first on MSA Automotive Advertising | A Full Service Ad Agency.
