MSL: MSL India - Make Way for Bharat Z report: 83% prefer Print for daily info; 86% opt for TV for entertainment

MSL India, the strategic communications arm of Publicis Groupe, recently launched an exclusive report Make Way for Bharat Z that decodes the lives of India's Gen Z from tier 3 and 4 cities. A one-of-a-kind report, Make Way for Bharat Z decodes the power of India's small-town Gen Z. MSL roped in the consumer pulse platform LocalCircles to reach [...]The post MSL India - Make Way for Bharat Z report: 83% prefer Print for daily info; 86% opt for TV for entertainment appeared first on MediaBrief.