MSL: Nedbank launches 'Chow Town' campaign
In collaboration with MSL, Nedbank has launched its Roblox 'Chow Town' campaign. The campaign partnered with child influencer Kairo Forbes and mother DJ Zinhle, and aims to engage pre-teens in an interactive and educational gaming experience within the virtual world of Roblox. It teaches valuable financial literacy skills while having fun.
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MSL is a France-based public relations firm that provides services such as storytelling, strategic stakeholder engagement, and influencer marketing for businesses.
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