MullenLowe: BUPA aims to show a different side of care homes with MullenLowe

Bet you didn't know that care homes ca be fun. BUPA thinks so anyway, in a new campaign from MullenLowe UK. They don't mention the cost, naturally. Based on some Mullenlowe research Invisible Powerhouse, aiming to change perceptions about oldies. BUPA director of marketing and customer experience Robert Parsons says: "This campaign aims to change ... The post BUPA aims to show a different side of care homes with MullenLowe first appeared on More About Advertising.