MUSIC Group : Music Group names Alphatec as Indian Distributor

Music Group has appointed Alphatec as its distributor for India, as the firm looks to bolster its presence in the region.The new agreement will see Alphatec take on distribution for Musikc Group's Midas, Klark Teknik, Turbosound, Behringer, and Bugera brands. The recently acquired TC Group brands are not part of the deal.Alphatec director, Devasis Barkataki, commented: "We are proud and excited to be given this opportunity to represent such prestigious brands in India. These world-class brands are strongly recognised and favoured by the Indian market. We will heavily invest in our customer service to further open the Indian market to provide comprehensive solutions for our clients."Graham Rowlands, vice president sales, professional division at Music Group, added: "The Alphatec team comes with great experience in both the installed and distribution domains, which ensures the Music Group brands will deliver quality solutions to our customers in India. Success in the Indian Pro AV market is extremely important for all leading professional audio brands and Music Group is no exception. We believe this will be a strong relationship, and we are very proud to have Alphatec as our partner."Last month, Music Group announced that it had acquired TC Group, significantly growing its MI and pro audio portfolio.