MyHealthTeams Blog Zero Party Data Defined in 30 Seconds and Why It Matters to Health Marketers

By Eric Peacock, CEO and Co-founder, MyHealthTeam What Is Zero Party Data? You may have heard the phrase "zero party data," but you're still wondering what it means. Zero party data is information a customer intentionally and proactively shares with a company, typically with the expectation that the company will use that information to deliver [...]