Woodland Hills, Calif., Feb. 23, 2015 -- Loyalty marketing service MyPoints.com, Inc., a subsidiary of United Online, Inc. (NASDAQ: UNTD), announced today the launch of Swappable, a mobile app available on both the App Store and Google Playâ¢, which allows users to purchase, share, personalize and swap gift cards from a variety of merchants. Gift cards can be purchased through the Swappable mobile app using credit cards.