mySupermarket: mySupermarket MD moves to Brandbank to boost online grocery market

The managing director for grocery shopping and comparison site mySupermarket.co.uk, Kim Ludlow, has joined product content company Brandbank to help FMCG brands do a better job at bringing their products to life on shopping websites.Ludlow, a former Tesco.com head of sales, will head up digital and business innovations at Brandbank, who help FMCG suppliers in 16 countries create and distribute product content, mainly for e-commerce purposes.mySupermarket MD moves to Brandbank to boost online grocery market