myThings: MyThings CEO: Retargeting Has Become ‘Uniform, Template-Based And Black Box’

Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which they can serve relevant ads without appearing creepy. UK-based retargeting firm MyThings believes it has found a solution through a combination of probabilistic technology and […]