New research shows that very few consumers look to the package ingredients for health information. Increasingly shoppers are interested in making healthy, better for you purchases but perhaps don't always know what ingredients to look for or perhaps are just too swayed by their own ideas or package claims. https://youtu.be/sU0lUBm0Xx4 http://www.supermarketguru.com/the-lempert-report/are-consumers-blind-to-ingredient-information.html