NameQuest Blog Four Ways to Innovate through Analogies

The first flight: Orville Wright takes off on Dec. 17, 1903. The Wright Brothers saw an analogy to the machine that they already designed, manufactured and repaired for a living-the bicycle. Analogy is much more than a linguistic device; it's a fundamental way of thinking. To make an analogy is to make a comparison that ... Continue reading Four Ways to Innovate through Analogies →