NameQuest Blog Judging a Pill by Its Color - Global Branding | John Hoeppner | NameQuest

People in three countries have similar expectations on how pills work-based solely on how they look Wall Street Journal | By Ann Lukits July 20, 2015 People think they can tell a lot about pills from their appearance, a study in Food Quality and Preference suggests. The study found that people in the U.S., China ... Continue reading Judging a Pill by Its Color - Global Branding | John Hoeppner | NameQuest →