Source: MediaBrief

Naukri: Naukri taps into Gen Z's fearless career moves with quirky IPL campaign

Naukri has launched a new IPL campaign featuring two short films that spotlight Gen Z's no-holds-barred approach to careers. Developed in collaboration with Lowe Lintas, the campaign is anchored in the message: "All's fair when you love your career." Each 20-second film captures a sharp, relatable scenario that reflects how younger professionals navigate modern workplaces. [...] The post Naukri taps into Gen Z's fearless career moves with quirky IPL campaign appeared first on MediaBrief.

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Est. Annual Revenue
$100-500M
Est. Employees
1.0-5.0K
Sanjeev Bikhchandani's photo - Founder of Naukri

Founder

Sanjeev Bikhchandani

CEO Approval Rating

59/100

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