Naukri has launched a new IPL campaign featuring two short films that spotlight Gen Z's no-holds-barred approach to careers. Developed in collaboration with Lowe Lintas, the campaign is anchored in the message: "All's fair when you love your career." Each 20-second film captures a sharp, relatable scenario that reflects how younger professionals navigate modern workplaces. [...] The post Naukri taps into Gen Z's fearless career moves with quirky IPL campaign appeared first on MediaBrief.