NEC: Enzyme Therapy

A growing category, enzymes offer a number of benefits beyond aiding digestive health. The existence of enzymes has been well known for more than a century. However, much like probiotics, it has taken some time for U.S. consumers to fully understand their purpose and acknowledge their various benefits. Now that they are catching on, the market is growing steadily. According to the latest report by Grand View Research, the market for digestive enzyme supplements is expected to reach $1.6 billion (U.S.) by 2025, almost double than the market size of $794.4 million (U.S.) seen in 2015, noted Shaheen Majeed, worldwide president of the Sabinsa Corporation in New Jersey. "The forecast is based on growing consumer interest in enzyme supplements on account of increasing health concerns i.e., diseases related to the gastrointestinal tract, such as irritable bowel syndrome, constipation, inflammatory bowel disease and gastroesophageal reflux disease, as well as awareness of the role digestion plays in good health," he said. Melony Fuller, director of marketing for the National Enzyme Company (NEC) in Missouri, added that enzyme awareness is growing because people are able to share their experiences with enzymes on social media. "Currently, social media is teeming with enzyme conversations-focusing on [...]The post Enzyme Therapy appeared first on Nutrition Industry Executive Magazine.