NEC Blog Getting Reacquainted with Older Shoppers

Scan any marketing report these days, and it’s all about Millennials, Millennials, Millennials. What are their challenges? What speaks to them? What do they want? But supplement marketers would be wise to remember that Millennials aren’t the only game in town — Baby Boomers and Matures (ages 70-plus) are still worthy targets. Not only are […]